Get on Beacon
Beacon Discovery™ is how natural products buyers and retailers find your brand year-round, and how you get ready for the show floor at Expo West and Newtopia Now. Start with your standards application, then add your products.
New here? Almost everyone starts with the first-time application. Adding or updating products is only for brands already exhibiting on Beacon.
Two steps to get on Beacon
New brands need to be registered and approved before they appear in Beacon Discovery or exhibit at Expo West or Newtopia Now.
- 1
Purchase the standards application
Complete payment for your standards application. You'll be taken to a dedicated page to check out and then directed to the onboarding form.
- 2
Add your brand & products
After checkout, you'll onboard your full brand profile and all your products directly in the application. Everything you add is embedded and goes live for Beacon Discovery automatically — no separate tool or link to track.
Onboarding form unlocks after purchase of the standards application.
Exhibitor discount on SPINS IX-ONE professional photography & content. Enroll once and your enriched images and data populate Beacon Discovery and syndicate across SPINS IX-ONE’s distributor and retail network.
Add, update, or remove your products
Exhibiting again doesn't require a new application. Send your product changes and the Audience Success Team takes care of it — we'll confirm exactly what's needed and handle the rest.
New to Beacon? You can't add products yet. Start with the first-time application — that's where most brands begin.